Why brand SRK works

<div class="section1"><div class="Normal"><script language="javascript">doweshowbellyad=0; </script></div> <div class="Normal" style="" text-align:="" center=""><img src="/photo/908012.cms" alt="/photo/908012.cms" border="0" /></div> <div class="Normal"><br />Dabbling in theatre as a part of Barry John''s troupe in Delhi had been Shah Rukh Khan''s first exposure to the arc lights.A decade later, the Delhi lad is an intrinsic part of the big world of Bollywood. Films, stage shows, endorsements, dancing at weddings – SRK has been making big bucks.<br /><br />And, apart from raking in moolah, Khan has established himself as a brand on the map of the film industry. Hailing from a non-filmi background with no pedigree to boast of and no godfather to pull strings, the St Columba''s alumnus has become a muse. In a decade-long career, Khan has become more than a mere <span style="" font-style:="" italic="">Fauji </span>on the small screen. <br /><br />When he debuted as Raja Sahay in <span style="" font-style:="" italic="">Deewana</span>, no one had expected that he would go on to become Box Office stability, dismissing his success as a freak incident. <br /><br />After a few disastrous duds like <span style="" font-style:="" italic="">Dil Aashna Hain</span>, <span style="" font-style:="" italic="">Chamatkar </span>and <span style="" font-style:="" italic="">Maya Memsaab</span>, Khan made critics eat their words as his graph soared to dizzy heights.<br /><br /><span style="" font-style:="" italic="">Raju Ban Gaya Gentleman</span>, <span style="" font-style:="" italic="">Darr, Kabhi haan Kabhi Naa </span>and <span style="" font-style:="" italic="">Baazigar </span>are a few of his early films that can be counted as his first tryst with success. However, he actually broke into the mould of Bollywood with the resounding success of <span style="" font-style:="" italic="">Dilwale Dulhaniya Le Jayenge </span>in 1995. Soon began a Khan trend of delivering one hit, every year, much to the delight of producers, distributors and his fans, which he has followed with fanaticism.<br /><br />From <span style="" font-style:="" italic="">DDLJ </span>to <span style="" font-style:="" italic="">Main Hoon Na </span>in 2004, SRK has become a brand to reckon with. A no-nonsense guy with a known penchant for professionalism, SRK''s comparison with Amitabh Bachchan is inevitable. <br /><br />Although he''s just 12-year-old in the industry, he has managed to be spoken about in the same breath as Big B, who has already clocked three decades in the industry. With popularity and appeal transcending age and gender, SRK has evolved as the King Khan of Bollywood.<br /><br /></div> </div><div class="section2"><div class="Normal"><script language="javascript">doweshowbellyad=0; </script></div> <div class="Normal" style="" text-align:="" center=""><img src="/photo/908013.cms" alt="/photo/908013.cms" border="0" /></div> <div class="Normal"><br />Spelling stability at the ever-fickle BO, Khan knows that he is a dependable figure. Over the years he has not let the image of a perfect family man – a beautiful wife and two adorable kids crack up. From attending son Aryan''s PTA meetings to being loyal to friends in dire straits ala Bharat Shah, SRK''s brand appeal lies in his honesty about himself. <br /><br />And it is this image of his that has propped him as one of Bollywood''s darlings. Add to that, his squeaky clean image of a loving husband with no discretions on the way up, and he manages to create a sense of awe and inspiration, even jealousy perhaps, amongst his peers.<br /><br />With a stable personal life that does not make fodder for gossip columns, Khan has not let his success get overboard. Marrying his sweetheart against her family''s wishes, SRK has not strayed. An ordinary guy who has climbed north without any crutches in the form of a godfather or kindness from any unseen source, Khan makes a great role model. <br /><br />From driving Hyundai cars while wooing the pretty Preity Zinta, to yapping on Airtel to running around with a little kid in the house with Videocon appliances to gulping Pepsi to sporting a Tag Heur, King Khan is almost omnipresent, much like the Big B<br /><br />With numerous awards and a tremendous commercial viability, Khan''s USP is his histrionic skills and good chemistry with almost all his leading ladies, another Big B trademark. From his small screen debut as an Army recruit, Khan has now evolved as a metrosexual actor who is not scared to cry on screen to admit his passion. <br /><br />He is also not hesitant about getting obsessive about his love and portray a grey character with ease at a time when his peers are beating villains black and blue and yet make sure that the cash registers tinkle. <br /><br />It comes as little surprise that the actor who is more than 40-films-old tells his producers <span style="" font-style:="" italic="">Main Hoon Na</span>!!!</div> </div>